Premium Personal MicroCast
Our Personal MicroCast
Broadcast partners are answering the challenge from national
competitors with Premium Personal MicroCast.

- Patent-protected personalized weather service is designed to
help plan the real lives of real people
- Featuring a personalized, fully interactive personal storm
tracking system, animated forecast maps, severe weather
information and forecasting for specific personal locations
- Feature concepts and technology has been derived from on-air
broadcast products for over 30 years
Market Research Suggest Viewers Embrace PPM
-
61% of PPM subscribers report feeling "more positive" about their
local TV station after subscribing to PPM
- 68% feel that PPM improves
"greatly" or "somewhat" the weather information they receive from
their local TV station.
- Great retention rates - majority of subscribers report they
will "definitely" still be subscriber three months from now.
Research conducted by Frank N. Magid Associates,
April 2003. Interview with PPM subscribers.
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For more info, please contact us at:
608.441.0400 or premium@myweather.net


Be prepared.
Watch rainfall accumulation predicted to hit your area.
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