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MyWeather LLC Wins Broad Patent Protection for Personalized Weather Services
New Patent Heralds a Breakthrough in Personalized Forecasting
Madison, Wisconsin, February 12, 2003 -- MyWeather LLC, the leading provider of highly localized and personalized weather forecasting, today announced that it has been granted broad patent protection for its Personal MicroCast™ technology. MyWeather has partnered with television broadcasters in over 50 markets to provide station-branded individualized forecasts via the web, email and wireless devices. The new patent (# 6,498,987, issued December 24, 2002) protects MyWeather?s technologies for producing truly personal weather reports, including current weather conditions and forecasts, as well as the process for delivering the information electronically to a station?s viewers and online users.
?This patent represents a major win for us and for our partner stations. Collectively, we can now promote the exclusivity of truly personalized weather forecasts," said Terry Kelly, chairman and founder of MyWeather. "Additionally, this patent provides broad protection to our intellectual property and will enhance our ability to attract suitable partners in other markets," Kelly added.
MyWeather's Personal MicroCast also allows stations to deliver massive and continuous daily direct newscast promotion to their viewers, while also creating new revenue streams. "What sets us apart from others is our ability to provide an instant, unique personal weather experience that is extremely localized. Stations using Personal MicroCast have been able to recruit and retain nearly one million households to date through a high-value, high-visibility community service that extends critical on-air brands to online," continued Kelly.
Personal MicroCast offers a complete suite of station-branded direct viewer contact tools including Personal Forecast Pages, graphical email, personalized severe weather warnings, and a desktop icon. Additionally, MyWeather has now introduced Premium Personal MicroCast™ service in partnership with its station partners, which includes:
Personal Storm Sentinel™: A personalized online system which visually tracks storms and their varied conditions right to an individual's home or chosen locations.
Top 5 Stormy Locations: Allows individuals to monitor and zoom in on the most interesting weather conditions throughout the country.
FutureCast™: A unique animated map displays the forecasted hourly movement of weather components into the future for multiple locations of personal interest.
Current Conditions: Monitor and compare 11 different types of weather conditions for up to 5 personal locations simultaneously.
Wireless Alerts: Sends personal storm alerts to cell phones or pagers when a storm is predicted to impact one or more personally chosen locations.
The patent, titled "System and Method for Providing Personalized Weather Reports and the Like," was issued to MyWeather's parent company, Weather Central, Inc. of Madison, Wisconsin by the U.S. Patent & Trademark Office in Washington, D.C., and assigned to MyWeather, LLC.
ABOUT MYWEATHER LLC
MyWeather services are driven by patented weather and presentation technology developed by MyWeather LLC and Weather Central, Inc. Personal MicroCast, a market exclusive personalized forecast service for local television, allows stations to recruit and retain viewers through a high-value, high-visibility community service that extends on-air brands online, enables direct promotion on a daily basis and creates new revenue streams. Personal MicroCast offers a complete suite of station-branded direct viewer contact tools including Personal Forecast Pages, graphical email, and a desktop presence and is backed by a continuous support program to maximize station Return on Investment. Interested stations can determine market availability and learn more about Personal MicroCast from MyWeather Sales at 608-441-0400. Additional information can be found by visiting http://www.myweather.net/.
Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400
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(c) 2003 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners.
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