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New Premium Weather Features Increase Station Revenue
MyWeather LLC Adds More Personalized Enhancements to its Online Premium Subscription Services
Madison, Wisconsin, August 13, 2003 -- MyWeather LLC, provider of the patented and market exclusive Personal MicroCast?, today announced sweeping enhancements to its paid subscription weather services.
MyWeather's premium weather services are currently offered by TV stations under their own brands in nearly 80 markets and are an important new revenue source for those stations. "MyWeather's premium services represents our first foray into paid content for our web site," said Rich Pegram, the General Manager of WTHR in Indianapolis. "Our viewers have really responded enthusiastically, and the continuing innovation lets us offer the best weather on the web - and make money at the same time - what could be better!"
MyWeather's station partners will now offer their viewers tools that let them easily control interactive, animated presentations of current and forecasted weather conditions ranging from national overviews to street-level detail about a viewers? personal locations. The new enhancements increase a station?s ability to acquire and retain paying subscribers.
"An increasing number of rival media outlets are offering paid premium weather services to the public," said Chris Kelly, vice president of Premium Services. "By continually enhancing our service, our station partners know they offer the most competitive weather service in their markets. This not only maximizes station revenue, it ensures that viewers will not have to go to the sites of rival media outlets. Retaining viewer loyalty online is key to a station's successful use of the web to cross-promote its on-air product," continued Kelly.
PREMIUM WEATHER SERVICE NEW FEATURES
Personal Storm Sentinel
- Time-lapse radar and satellite animation of storms approaching a viewer's personal locations
- Enhanced navigation allows viewers to easily scroll and zoom around the map to explore regional and national weather from personal locations.
Severe Weather
- Monitor severe weather alerts around the country as well as local market areas using an interactive national map
- National Weather Service alerts are now integrated into maps of personal locations
Current Conditions
- Enhanced presentation of side-by-side current weather conditions for multiple personal locations
- Time lapse maps show current radar, satellite, temperature and dew points for the region around selected personal locations
Interested television stations can determine market availability and receive a Guest Account to fully experience MyWeather services by contacting MyWeather sales at 608-441-0400.
ABOUT MYWEATHER LLC
MyWeather LLC offers patented, personalized weather services to television stations to reinforce and extend their on-air brands, enable daily direct promotion and create new revenue streams. MyWeather's market-exclusive flagship product, Personal MicroCast, allows local television stations to provide their viewers a free suite of station-branded online weather tools including personalized forecast pages, daily forecast email, customized severe weather notifications and an integrated desktop alert. Other MyWeather products provide a full range of online weather capabilities including high-quality radar and satellite images, current conditions and paid subscription services. For more information, please visit http://www.myweather.net/ or contact Sales at 608-441-0400.
Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400
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(c) 2003 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners.
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