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Gannett Broadcasting's Top Rated Denver Station Launches Personal MicroCast™ from MyWeather LLC

KUSA Adds Personalized, Address-Specific Weather Forecasting to its Award-Winning Web Site

Madison, Wis., Dec. 4 -- MyWeather LLC, the leading provider of patented, online weather services for more than 550 web sites, today announced the launch of its market-exclusive Personal MicroCast? weather service at Denver's number one television station, KUSA-TV. This personalized service, branded 9News Custom-Cast, is available to viewers for free through the KUSA web site (www.9news.com).

"With MyWeather's unique forecasting technology, our viewers can now receive comprehensive weather information -- on-air and online -- from a single source, the 9News Weather Team," said KUSA chief meteorologist, Mike Nelson. "We always try to establish a more personal connection with our viewers, and 9News Custom-Cast takes us one step further by allowing direct and individual communication about what matters most?their weather. We are thrilled with the positive e-mails we are getting from Custom-Cast users and are delighted with the dramatic growth of the service -- 15,000 families have signed up in just a month!"

MyWeather's Personal MicroCast is the only online weather service that fully integrates a station's unique on-air brand, style and weather team, with a custom weather page created for each viewer. Personal MicroCast subscribers can opt to receive up to two personalized weather e-mails daily, immediate severe weather notifications for the counties and weather conditions of their choice, and a station-branded tray icon that alerts the viewer to personalized severe weather and updated forecasts.

"The KUSA team has a great history of excellence -- it's the number one station in its market with the number one newscast, and 9News.com has been recognized as Best Web Site for four years running by the Colorado Association of Broadcasters," said Terry Kelly, chairman of MyWeather. "We are proud that KUSA has chosen to partner with us as they strive to provide the most personal and most relevant online experience to their viewers -- while increasing revenues from their web site to unprecedented levels."

"We were looking to enhance our weather content on 9News.com and MyWeather provided us with the technology to do just that," said Roger Ogden, President and General Manager of 9News. "The weather service integrated seamlessly with the quality and look of 9News.com and that was very important to us." MyWeather's Personal MicroCast is now offered on a market-exclusive basis by 64 television stations throughout the country. Its patented process for delivering personalized, highly local weather information has recruited and retained on-air viewers, increased revenue and promotional opportunities for partner stations, and dramatically increased traffic to their web sites.

ABOUT MYWEATHER LLC

MyWeather LLC offers patented, personalized weather services to television stations to reinforce and extend their on-air brands, enable daily direct promotion and create new revenue streams. MyWeather's market-exclusive flagship product, Personal MicroCast, allows local television stations to provide their viewers a free suite of station-branded online weather tools including personalized forecast pages, daily forecast e-mail, customized severe weather notifications and an integrated desktop alert. Other MyWeather products provide a full range of online weather capabilities including high-quality radar and satellite images, current conditions and paid subscription services. For more information, please visit http://www.myweather.net/ or call at 608-441-0400.

Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400

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(c) 2003 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners.

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