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Weather Central's Personal MicroCast™ Instrumental in Promoting New NBC2 Primetime Meteorologist

Fort Myers Viewers Get To Know Robert Van Winkle through Personalized E-Mail, Customized Weather Pages

Madison, Wisc. February 11, 2004 -- Weather Central Inc., provider of state-of-the-art broadcast, online and print weather solutions, today announced the launch of its patented, market-exclusive Personal MicroCast service, powered by MyWeather LLC, at southwest Florida's number one source for local weather information, NBC2/WBBH-TV. The Waterman Broadcasting station is branding the personalized weather service Your NBC2 First Alert Forecast and using it to promote new primetime Meteorologist Robert Van Winkle.

"Personal MicroCast allows Robert Van Winkle to report now with his engaging on-air presence to our viewers--24/7, at home and at the office," said Keith Norman, WBBH Director of New Media. "We are very excited to add this valuable forecasting tool to the NBC2 First Alert features our viewers have come to trust and rely on for accurate weather information, 24/7."

Van Winkle will be promoted in NBC2 branded daily forecast e-mails and user-customized forecast pages. Viewers also receive immediate severe weather alerts for their chosen counties and weather conditions through a station-branded tray icon and e-mail notifications.

"WBBH is already benefiting from Personal MicroCast," said Bill Baker, Executive Vice President at Weather Central. "Besides excelling in their promotions, they have already secured a sole sponsor and have gained thousands of registered viewers since launching just a few weeks ago."

Personal MicroCast is station-exclusive in 64 U.S. television markets and is one of several online solutions powered by MyWeather and available from Weather Central.

About Weather Central Inc.

Weather Central, founded in 1974 by broadcasters and meteorologists, is the leader in providing complete professional weather solutions to the broadcast, online and print industries. More than 500 customers worldwide enjoy the benefits of our leading technology, attention to detail, and knowledge of all weather service aspects. For more information, please call Weather Central sales at (608) 274-5789 or visit http://www.weathercentral.tv.

About MyWeather, LLC

MyWeather LLC, founded by Weather Central Inc, offers patented, personalized weather services to television stations to reinforce and extend their on-air brands, enable daily direct promotion and create new revenue streams. MyWeather's privately branded services range from essential weather content to highly customized web services and desktop applications.

Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400

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(c) 2004 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners. PMC42-1-US.

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