PRESS
    
Back to Press
Weather Central's Market Exclusive Personal MicroCast™ launches with Media General's Broadcast, Online and Print Properties in Tampa
Weather Central Delivers Individual Weather Forecasts to Visitors through Market-leading Web Site
Madison, Wis., March 4, 2004 -- Weather Central Inc., provider of state-of-the-art broadcast, online and print weather solutions, today announced the launch of its patented, market-exclusive Personal MicroCast service with Tampa Bay Online (TBO.com), the interactive service of WFLA-TV News Channel 8 and The Tampa Tribune.
"Relevant and up-to-the-moment weather coverage is one of our strategic imperatives. Personal MicroCast enables our Storm Team 8 meteorologists to connect personally and frequently with our audience so that they may make better, more informed decisions in their daily life," said Kirk Read, General Manager of TBO.com. "Weather Central's tools offer current and future states of weather down to a specific address and in a very user-friendly fashion that's wrapped in TBO.com's branding and design."
Personal MicroCast combines the unique style of TBO.com with user-customized forecasts for address-specific locations. Subscribers can also opt to receive up to two personalized weather e-mails daily, immediate severe weather notifications for the counties and weather conditions of their choice, and a station-branded tray icon that alerts the viewer to personalized severe weather and updated forecasts.
Storm Team 8 Personal Forecast is powered by WFLA-TV News Channel 8's Storm Team meteorologists. It will be featured on-air, on the Weather page of The Tampa Tribune and as a key service of TBO.com?s market-leading web site.
"Tampa Bay Online and its partners News Channel 8 and The Tampa Tribune are true leaders in media convergence,? said Bill Baker, Executive Vice President of Weather Central. "We're looking forward to seeing Personal MicroCast incorporated and benefiting Media General's Tampa-based properties and their consumers."
Weather Central's interactive unit, MyWeather LLC, developed Personal MicroCast and handles implementation and subscriber support. Personal MicroCast is now offered on a market-exclusive basis by 65 television stations throughout the country.
About Weather Central Inc.
Weather Central, founded in 1974 by broadcasters and meteorologists, is the leader in providing complete professional weather solutions to the broadcast, online and print industries. More than 500 customers worldwide enjoy the benefits of our leading technology, attention to detail, and knowledge of all weather service aspects. For more information, please call Weather Central sales at (608) 274-5789 or visit http://www.weathercentral.tv.
About MyWeather, LLC
MyWeather, founded by Weather Central Inc., offers patented, personalized weather services to television stations to reinforce and extend their on-air brands, enable daily direct promotion and create new revenue streams. MyWeather privately branded services range from essential weather content to highly customized web services and desktop applications.
About Media General, Inc.
Media General is an independent communications company situated primarily in the Southeast with interests in newspapers, television stations and interactive media. The company's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina, as well as nearly 100 other periodicals and a 20 percent interest in The Denver Post. Media General's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast, and nearly 8 percent of those in the United States. The company's interactive media offerings include more than 50 online enterprises. Media General also has a 33 percent interest in SP Newsprint Co., which operates newsprint mills in Dublin, Ga., and Newberg, Ore.
Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400
# # #
(c) 2004 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners. PMC43-1-US.
< Back to Press
|
