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Internet Broadcasting Systems Reports Record Activity Levels for its Desktop Alert

The MyWeather-powered, station-branded desktop application informs viewers during breaking local news and severe weather

Madison, WI, March 17, 2004 -- Internet Broadcast Systems (IBS), a leader in the convergence of local television and the Internet, and MyWeather LLC, which supplies online weather services to over 550 web sites, announced today that Desktop Alert--a desktop application that alerts for breaking news and severe weather--has surpassed 165,000 downloads at IBS-affiliated television stations.

Powered by MyWeather technology, Desktop Alert advances IBS' mission of delivering timely information to people while they are at work, away from their televisions. "We're able to use Desktop Alert to proactively grab viewers' attention, alerting them to critical news and weather information," said Nancy Cassutt, IBS Vice President of Content. "With 35,000 new subscribers in January alone, Desktop Alert has become a significant traffic driver to our partners' sites and has the potential to be a valuable promotional tool to drive on-air viewership."

IBS licenses Desktop Alert to its affiliated stations, which let their viewers download the station-branded alerting system for free. When a local breaking news or severe weather event occurs, the desktop icon chimes and changes color. Linked with the IBS content system and the MyWeather alert servers, critical information is delivered instantly, drawing people to the host station's web site.

"We worked closely with IBS to develop and deploy the service to support each station's business," said MyWeather President Matt Peterson. "Viewers appreciate the ability to stay connected to the station online, even at work, and are pleased when they discover how the application integrates seamlessly with IBS content and other MyWeather services."

MyWeather operates the Desktop Alert and Premium Weather paid content program to 39 IBS-affiliated stations, provides weather imagery to all IBS station web sites and licenses its market-exclusive Personal MicroCast? to select IBS stations.

"MyWeather has proven to be a valuable partner," said Cassutt. "They really know how to harness weather to drive business objectives."

ABOUT INTERNET BROADCAST SYSTEMS

Internet Broadcasting Systems is the Web's #1 local news provider, operating local news and information sites with over 60 leading TV stations. IBS delivers all Top 10 US markets and 22 of the Top 25 markets, combing all television stations owned by NBC, Hearst, Cox, Washington Post Company, McGraw-Hill, and others. These top broadcasters use their IBS web sites to carry their 150 million + viewers through the day, serving them with trusted local news and information online during working hours and then back to TV at home. IBS provides this unique "TV at Work" audience to advertisers seeking a large, unduplicated, and highly attractive audience, primarily at-work, across 93% of top market households.

ABOUT MYWEATHER LLC

MyWeather LLC offers patented, personalized weather services to television stations to reinforce and extend their on-air brands, enable daily direct promotion and create new revenue streams. The MyWeather market-exclusive flagship product, Personal MicroCast™, allows local television stations to provide their viewers a free suite of station-branded online weather tools including personalized forecast pages, daily forecast email, customized severe weather notifications and an integrated desktop alert. Other MyWeather products provide a full range of online weather capabilities including high-quality radar and satellite images, current conditions and paid subscription services. For more information, please visit http://www.myweather.net, or contact sales at 608-441-0400.

Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400

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(c) 2004 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners. LiveOnline42-1-US.

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