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MyWeather hit by tornado, service uninterrupted

Site operators and registered users enjoy uninterrupted online weather coverage even as provider's headquarters takes direct hit from tornado

Madison, Wis., June 30, 2004 -- Tornadoes swept through the Midwest last week, including a direct hit on the MyWeather, LLC headquarters in Madison, Wisconsin. Over 1.2 million registered users and 550 web sites rely on MyWeather to provide services such as severe weather alerts, paid content, essential weather information and personalized weather pages. These services continued uninterrupted Wednesday, June 23rd, as the tornado pounded the MyWeather headquarters with debris, broke windows, sheared trees and blew cars around in the parking lot.

"When we learned that MyWeather headquarters in Madison was hit by the tornado I expected some outages in the HomeCast service," said KELO-TV Meteorologist Brian Karstens. "As it turns out, their main computer service is housed in a bunker like facility that protects it from natural disasters." HomeCast is the KELO-branded weather service operated by MyWeather.

Chris Kelly, vice president of paid content services at MyWeather received a severe weather alert. "I was sitting at home when I got an alert on my cell phone saying a tornado warning was issued for "WORK." It wasn't until a couple minutes later that I heard the tornado warning sirens go off."

In addition to the MyWeather facility, several homes and other businesses were damaged in the tornado. Fortunately, no one was hurt.

ABOUT MYWEATHER, LLC

MyWeather is the leader in client-branded, hyper-local weather technology driving viewers and readers to media web sites. Weather drives local news and local news web viewing. MyWeather's patented technology drives weather forecasting to pinpoint specificity, offering media outlets a branded weather solution and sponsorship platform. MyWeather provides custom weather data across media platforms including broadcast, online, print, wireless and computer desktops. MyWeather is a Weather Central company and partners with leading online technology companies, such as Internet Broadcasting Systems, Inc., WorldNow, Rovion, Inc. and uclick.

Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400

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(c) 2004 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners. PR46-1-US

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