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MyWeather and uclick Partner to Deliver Hassle-free Weather Data to Web Sites
Kansas City, Mo., May 2, 2005 -- The privately branded online weather services from MyWeather LLC are now available to newspaper Web sites and other Internet destinations in a comprehensive, turnkey package provided by uclick.
MyWeather, the leading provider of privately branded online weather services, and uclick, a premier Internet content syndicate, have partnered to supply hassle-free weather data packages to Web sites that want to retain full control of its users and its brand, while generating revenue. "For online sites looking to increase and keep traffic on their Web pages, there is no greater tool than the in-depth and user friendly weather information provided by MyWeather," says Chris Pizey, President of uclick. "Our clients have been waiting for a simple approach to provide weather data on pages that promotes their brand and leaves room for local advertising ? without losing revenue opportunities to a third party."
"This partnership is the perfect marriage of technology," says Chris Kelly, President of MyWeather. "MyWeather uses advanced technology to track and report hourly and hyper-local weather, and uclick's delivery system is the industry model for fast and reliable delivery and private branding services to newspapers."
uclick offers MyWeather data as hosted Web pages in both a basic and an expanded weather package and as an XML-based data feed. The packages allow Web publishers to offer their users up-to-the-hour forecasts, radar and satellite maps, international weather data, and customer support that build site traffic, increase advertising revenue and increase user loyalty.
Included in all weather packages is MyWeather's Premium Weather™, a subscription-based upsell that showcases interactive storm-tracking and animated radar of forecasted weather conditions. MyWeather handles all facets of the program, from promotion and registration to customer service, while publishers receive a revenue share and provide their users with an in-demand product.
"Now newspapers' online sites can control all the branding and advertising around their local weather page. It also means that the newspaper can generate and keep page views and advertising dollars because the service allows for private label delivery," says Pizey.
For a more comprehensive look at uclick/MyWeather services, please go to: http://content.uclick.com/myweather/
ABOUT MYWEATHER LLC
MyWeather enables media companies to capitalize on the universal appeal of weather to reach consumers, promote their brand and generate revenue. Using patented technology to create personalized, hyper-local weather information, MyWeather creates products and services that cross multiple media platforms, including broadcast, online, print, wireless and computer desktops. MyWeather is a Weather Central company and partners with leading online technology companies, such as Internet Broadcasting Systems, Inc., WorldNow and uclick.
ABOUT UCLICK
uclick is the largest packager and distributor of branded comics, word games and other content on the Web. uclick, based in Kansas City, syndicates the highly sought-after work of more than 140 nationally syndicated creators of comics, puzzles, games and text features -- on the Web and wireless devices. More than 200 newspaper Web sites feature uclick content, including NYTimes.com and WashingtonPost.com. uclick content is also found on major portals such as AOL, Yahoo.com, MSNBC.com, CBSNews.com and iWon.com. uclick's content catalog includes such brand names as "Dear Abby," "Bloom County," "The Boondocks," "Cathy," "Doonesbury," "FoxTrot," "Garfield," "News of the Weird," "Pat Oliphant," "Universal Crossword," "Ziggy," and more. In addition, uclick develops and hosts Web sites such as Garfield.com, Doonesbury.com, Ziggy.com and sites of other key creators. uclick has also developed two successful subscription-based services, My Comics Page and The Puzzle Society.
uclick is an Andrews McMeel Universal Company. Andrews McMeel Universal also includes Universal Press Syndicate and Andrews McMeel Publishing
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Contact Information:
Adam Powell
press@myweather.net
+1(608)441-0400
(c) 2005 MyWeather, LLC. All rights reserved. Product specifications and availability are subject to change without notice. MyWeather, Personal MicroCast and Live Online are either registered trademarks or trademarks of MyWeather, LLC. All other trademarks contained herein are the property of their respective owners. MyWeather55-1-US
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