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MyWeather Solves the Traffic Puzzle

GreenLightTM Launches – See it at NAB 2007

April 4, 2007 Madison, WI. MyWeather, LLC, announces the launch of the world's first online traffic and weather solution: GreenLight 1.0. GreenLight is the only online traffic product that combines both weather and traffic information in realtime within the same display medium.

GreenLight, as well as its sister products, are built on MyWeather's exclusive RouteCast® technology which is a traffic and weather data platform that seamlessly powers a complete set of traffic solutions for on-air, online, mobile, desktop, print, and digital channels. A client may purchase a single or multiple solutions that will reach their audience across media as their information needs dictate during the day.

According to The Harris Poll® #16, February 22, 2007, 76% of Americans say that traffic in their community is a serious or moderate problem. This new product is an important step in addressing the need for accurate, integrated, and comprehensive traffic information across platforms - something that the majority of the population desires.

MyWeather's Executive Vice President of Strategic Partnerships Chris Kelly explains, "The unique value of GreenLight is its use as more than an online traffic reporting tool. GreenLight provides a clean, intuitive interface that combines the best locally available data in a market. Unlike any other product, it uses proprietary algorithms to accurately show traffic based on construction, incidents, flow, and proprietary MyWeather MicroCast® weather data." In short, the output yields the best locally available data for any metro area, and is available online, on-air, and for mobile devices.

Chris further explains, "Most traffic solutions today are only offered in the top 50 U.S. markets; however, we know that mid-size cities often have a need for local traffic information, and an online solution is particularly important for local businesses and residents. While GreenLight is an enterprise-level traffic solution for the largest and most demanding markets, it is universally adaptable to provide a comprehensive traffic solution even in Tier II and Tier III markets across the U.S. and Canada."

The television, radio, and print industry are showing exceptional interest in GreenLight, and deployment will begin in April of 2007. MyWeather will also be showcasing the RouteCast product suite at the National Association of Broadcasters (NAB) conference in Las Vegas April 14th – April 19th, 2007, in booth number C5334.

For further information on GreenLight or any other traffic solutions in MyWeather's RouteCast suite, please visit www.routecast.com or contact Jack Zavoral, Director of National Sales, at jzavoral@myweather.net.

About MyWeather LLC
MyWeather provides patented, personalized weather technologies to media clients and consumers for use on-line, on mobile devices, and on-demand. MyWeather is a Weather Central company, and serves 400+ broadcast television stations, more than 500 on-line newspapers and print customers, and nearly two million on-line users. MyWeather can be reached at 608.441.0400 or visit us at www.MyWeather.net.

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