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MyWeather and La Crosse Technology Partner On Next Generation Personal Weather Devices
Madison, WI, March 1, 2008 — MyWeather®, the leader in patented, personalized weather forecasting has teamed with LaCrosse Technology® to unveil the world’s first Internet-powered personal weather device — WEATHER DIRECTTM. Designed and manufactured by La Crosse Technology of La Crosse, Wisconsin, this revolutionary system is the first personal weather forecasting system to utilize the Internet. Easy to install and use, Weather Direct is a totally new concept in weather instrumentation.
“La Crosse Technology has been at the forefront of the personal weather device evolution, driving the market with innovative and cutting-edge product development,” says Allan McCormick, president of La Crosse Technology®. “Our choice of MyWeather as a partner reflects our confidence in their patent-backed ability to deliver cutting-edge personal weather forecasting data to WEATHER DIRECTTM.”
“MyWeather’s patented Personal MicroCastTM forecasting technology is a natural fit for the WEATHER DIRECTTM platform,” says Irene Cash, Vice President of Content at MyWeather. “LaCrosse Technology’s ability to provide the consumer with current weather observations for their own backyard, combined with MyWeather’s latitude/longitude-precise forecasting creates the highest level of personalization possible, resulting in an extraordinary competitive advantage in the marketplace.”
WEATHER DIRECTTM replaces the “thundering” alarm clock by providing an elegant wake-up sequence. A pleasant voice awakens an individual with a customized, daily forecast and news that is relevant to his or her lifestyle.
“There is nothing else like WEATHER DIRECTTM on the market today,” says McCormick. “WEATHER DIRECTTM is truly revolutionary, and it is so simple to use that anyone can do it. We’ve made installation and operation as `easy as one, two, three.’”
“Consumers will access MyWeather’s Personal MicroCastTM forecast information for their home location and four additional locations of interest on their personal WEATHER DIRECTTM display, with the ability to update the location choices and requested information at any time,” added Cash. "A bonus online membership to MyWeather's Personal Storm SentinelTM service is included as well, providing patented storm tracking features to the consumer’s exact locations".
WEATHER DIRECTTM owners can select from a list of 40,000 cities and points of interest to personalize their forecasting locations, such as their cottage or favorite golf course, and also have the ability to receive weather alerts for specific locations. The system is extremely affordable with a retail price range of $49.99 - $129.99.
About MyWeather, LLC: MyWeather provides patented, personalized weather technologies to media clients and consumers and other partners for use on-line, on mobile devices, in consumer devices, and on-demand. MyWeather is a Weather Central company, and serves 400+ broadcast television stations, more than 500 on-line newspapers and print customers, and over two million on-line users. MyWeather can be reached at 608.441.0400 or visit us at www.MyWeather.net. For further information about MyWeather’s patented personal forecasting and storm tracking technology, contact Irene Cash, Vice President of Content, at icash@myweather.net.
About La Crosse Technology®: Founded in 1985, La Crosse Technology® is a privately held, multi-national company with a small-town philosophy of providing its customers with the highest level of service. An industry leading designer, manufacturer and marketer of advanced-technology weather instruments, power monitors, clocks and watches (calibrated daily to the atomic time standard of the National Institute of Standards and Technology) and other measuring devices, La Crosse Technology® has operation centers in Europe, the United States and the Asia Pacific Region. For additional information on La Crosse Technology®, its products and services please visit http://www.lacrossetechnology.com.
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