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MyWeather Launches ESP Online at NAB 2008
Major television groups introduce interactive storm tracking to their web sites
Madison, WI, April 11, 2008 — MyWeather®, the industry leading developer of weather and traffic digital content, announces the release of ESP Online™, a cutting-edge interactive weather solution. The application, which will be showcased at the National Association of Broadcasters (NAB) Show in Las Vegas, NV, integrates with Microsoft® Virtual Earth™ to give users an incredibly accurate look at their local weather. It has generated extraordinary interest within the industry and, prior to launch, MyWeather has already secured partnerships that will bring ESP Online into 60% of households in the U.S.
ESP Online complements the ESP:LIVE™ solution from Weather Central, MyWeather’s sister company. It provides a level of control previously held only by on air meteorologists. Users can zoom, scroll and pan the map to view Nexrad radar and cloud cover and control the level of zoom from national to street-level views. This precision allows the user to view golf courses, schools, stadiums, or other key points of interest on the map.
Users get advance notice of threatening weather and an in-depth look at the intensity, speed and position of approaching storms along with their projected path and arrival time.
“ESP Online provides a fantastic user experience”, said Victor Marsh, CTO for MyWeather LLC. “A key aspect is its ability to interact with the map and view radar and other weather data at zoom levels beyond anything else offered on the web. This type of hyper-local location based weather information is an important aspect of MyWeather’s technology and product offerings. ESP Online brings this to the market in a big way.”
Statistics have shown an extremely high level of user engagement, with site visitors spending almost nine minutes per visit. As a result, ESP Online offers excellent advertising and sponsorship opportunities. In combination with ESP:LIVE it provides the most comprehensive storm detection and analysis package available in the marketplace.
Visit us at Booth SU7405 at NAB 2008 for a full demo.
MyWeather, LLC
MyWeather, LLC is a leading provider of personalized weather and traffic content solutions to media and consumers. MyWeather’s patented technologies provide users with hyper-local weather alerts and forecasts, and personalized weather and traffic information to drive audience. We deliver weather and traffic online, to mobile devices, and to broadcasters worldwide. MyWeather solutions reach more than 90% of US and Canadian households. Contact us at Sales@MyWeather.net, call us at (608) 441-0400 or visit us online at www.MyWeather.net.
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