|The World's Most Precise Weather|
A Complete, Personalized Weather Service for
A market-exclusive way to differentiate and personalize your brand.
Every part of the Personal MicroCast® service showcases your station brand and weather team: a personalized forecast page, two daily e-mails, a desktop icon that displays current temperature, and severe weather alerts via desktop icon, e-mail or wireless device. Personal MicroCast blends seamlessly into your look and feel. Join our growing network of 65 exclusive partners in top markets!
Attract new sponsors and generate revenue
Promote your news and programming
Reach your viewers where they live, work and play
Easy to Implement
MyWeather Patented Technology
The MyWeather service draws on a patented* process to offer location-specific forecasts (down to the street level) far beyond what viewers could find elsewhere on the Internet. There is no other weather-modeling product that comes close to its level of precision forecasting.
*"System and Method for Providing Personalized Weather Reports and the Like." U.S. Patent #6,498,987. Issued December 24, 2002.
"When our viewers want West Michigan’s most accurate weather information, we want My13 On-Target Forecast to be their primary source, whether it’s on-air, online, or on their cell phone. Personal MicroCast gives us an edge in the market that other television stations simply cannot re-create."
News Director, WZZM-TV/Grand Rapids, MI
Two of our customers