The World's Most Precise Weather

401 Charmany Drive
Suite 200
Madison, WI 53719
Phone: 608.441.0400
Fax: 608.441.0401

A Complete, Personalized Weather Service for
Your Viewers

A market-exclusive way to differentiate and personalize your brand.

Every part of the Personal MicroCast® service showcases your station brand and weather team: a personalized forecast page, two daily e-mails, a desktop icon that displays current temperature, and severe weather alerts via desktop icon, e-mail or wireless device. Personal MicroCast blends seamlessly into your look and feel. Join our growing network of 65 exclusive partners in top markets!

Attract new sponsors and generate revenue
With Personal MicroCast’s web pages and e-mail, your station can create attractive sponsorship packages. Sponsors cut through advertising clutter and display ads directly next to personalized weather information and your station’s brand. MyWeather’s newly created Assisted Sales Program provides clients with sales tools and consultations. During the first five months of the program, participating stations generated over one million in sponsorship revenue.

Promote your news and programming
Locations for your news and programming promotions are built into the Personal MicroCast forecast pages, daily e-mails and severe weather alerts.

Reach your viewers where they live, work and play
Personal MicroCast provide vital weather information to your viewers in a way that makes it personal to them. They can easily find weather information for their home, office or any other location, save those locations and access it at any time from any computer. Severe weather alerts can even reach your viewers when they’re away from their televisions, via their computer desktops, e-mail, cell phones or other wireless devices.

Easy to Implement
Personal MicroCast takes just a few weeks to launch and all service questions are handled by our customer service team. MyWeather’s exclusive weather partnerships with Internet Broadcast Systems, Inc. and WorldNow make integration with their systems a snap!

MyWeather Patented Technology
The MyWeather service draws on a patented* process to offer location-specific forecasts (down to the street level) far beyond what viewers could find elsewhere on the Internet. There is no other weather-modeling product that comes close to its level of precision forecasting.

*"System and Method for Providing Personalized Weather Reports and the Like." U.S. Patent #6,498,987. Issued December 24, 2002.


"When our viewers want West Michigan’s most accurate weather information, we want My13 On-Target Forecast to be their primary source, whether it’s on-air, online, or on their cell phone. Personal MicroCast gives us an edge in the market that other television stations simply cannot re-create."
-Tim Geraghty
News Director, WZZM-TV/Grand Rapids, MI

Two of our customers
  • Affiliate site KUSA
  • Affiliate site WPXI

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