Weather Central, LP
Privacy
Policy
Effective
Most Recent Revision:
03/08/12
We take your privacy very seriously. Weather Central, LP ("Weather Central") is committed to protecting your privacy while accessing our services or content. Weather Central is a supplier of content to the website by which you’re accessing our services, and this policy applies only to content and services supplied and supported directly by Weather Central. We work hard to integrate our services with our partners’ websites to give you a great user experience, but such entities are not bound by Weather Central’s privacy policy. We can therefore make no warranties about the policies governing our partners’ sites in general — please refer to their privacy policy for additional information.
Weather Central, LP has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at privacy@MyWeather.net. If you are not satisfied with our response you can contact TRUSTe at https://feedback-form.truste.com/watchdog/request. The TRUSTe program covers only information that is collected through this website, and does not cover information that may be collected through applications and/or software downloaded from the site or information collected by our partner sites.
The Information We Collect
This notice applies to all information collected or submitted on services or content supported by Weather Central. On some pages, you can order products/subscriptions, make requests, and register to receive materials. The types of personal information collected at these pages include personally identifiable information (full name, address, email address, phone number, etc.) and demographic information (age, gender, income, hobbies, etc.). We also collect, store, and use unsolicited information you may provide, such as compliments, complaints, questions, suggestions, and all other communications with us.
All personally identifiable information you provide to Weather Central is stored, whenever possible, in a single personal profile that we establish for you in our database. When you subscribe to other services provided by Weather Central, we attempt to locate your profile and collect any additional information we may require. This allows us to provide you with seamless integration between our services.
Most of the information we collect, such as your name, address, and email address, is required in order to provide you with personalized weather or other services for a specific location of interest, such as your home. Other information is optional, such as your household income level, gender, age, or favorite hobbies. However, we urge you to provide this information so that we can evolve our services to best match your needs.
Pursuant to the Terms & Conditions of Service for our Personal MicroCast and Desktop Alert services, available to you at no charge, your registration for such products indicates your opt-in to receive Weather Central email notices of product and service updates, enhancements, or new releases. All communications of this type contain an Internet-based opt-out mechanism that allows you remove yourself from this program.
Weather Central and our third party advertisers use cookies, web beacons, and IP address captures to track usage, behaviors, and other non-personally identifiable information.
Log Files
As is true of most websites, we and our third party tracking services gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the website and to gather demographic information about our user base as a whole.
Cookies
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site, and we link the information we store in cookies to any personally identifiable information you submit while on our site.
We use persistent cookies to store your passwords, so you don’t have to enter it more than once. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s "help" file. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.
If you reject cookies, you may still use our site, but you will be asked to log in to access any of our personalized weather services.
This privacy statement covers the use of cookies by www.wxc.com only and does not cover the use of cookies by any advertisers. Some of our business partners (e.g., advertisers) use cookies on our website. We have no access to or control over these cookies. To learn more about our advertising company’s use of cookies, please email our Privacy Department at privacy@myweather.net.
Clear Gifs (Web Beacons/Web
Bugs)
We employ a software technology called clear gifs (a.k.a. web beacons/web bugs), that help us track the effectiveness of our content. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages/emails and are about the size of the period at the end of this sentence.
We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs to our customers' personally identifiable information. If you would like to opt-out of these emails, please see "Choice and Opt-out."
"Wrapped" Web Pages
Our webpages are framed by our partner website's content in order to provide you a seamless website experience. The content on the wrapper is not served by us, and therefore not covered under this privacy policy.
Third Party Advertisers
The ads appearing on this website are delivered to users by Doubleclick and other advertising partners. We share website usage information about users with a reputable third party (Doubleclick) and other advertisers for the purpose of targeting our Internet banner advertisements on this site.
Doubleclick uses cookies and clear GIFs on this site, which allow it to recognize a user's cookie when a user visits this site. The information that Doubleclick collects and shares through this technology is not personally identifiable.
Payment Processing
Weather Central uses a third-party payment processor for our Premium service subscription transactions. All sensitive payment data is collected by Weather Central and sent securely to our billing company for payment processing. Our payment processor can only use your personal information for the purpose of fulfilling payment processing and not for any secondary reasons.
How We Use Your Information
The information may be used in the following ways:
- We will use it to provide personalized services. Since our services tend to be customized to the greatest extent possible, nearly all of Weather Central’s services require personally identifiable information in order to provide the personalized information you’ve requested.
- We may conduct sweepstakes or contests (see “Surveys and Contests” below)
- We may conduct market research.
- We may use it to determine which content — weather, news, updates, stories, or other pertinent information — is best to share with you.
- We may use the information to market to you products and services that may be of interest.
- We supplement your personally identifiable information collected on the site with information from other sources (i.e. your survey responses, etc.).
- We may publicly use only your first name and last initial ("John D.") in combination with any feedback you provide, either solicited or unsolicited, to support our marketing and promotion.
- We may gather and use your personally identifiable information to monitor usage, behavior, visit frequency, and other such data.
- We may combine your personally identifiable Information.
Surveys or Contests
From time-to-time your registration with us may provide you the opportunity to participate in contests or surveys via our site or our partners' websites. Participation in these surveys or contests is voluntary and you have a choice whether or not your registration is included in promotional activities. Change your selection by going to your profile page and checking or un-checking the "you may include me in station promotions" box.
The requested information typically includes contact information such as Name and email address, and demographic information such as gender, income, age, or hobbies. We use this information to contact you if you expressed concern or had an issue with our services so we may troubleshoot or to contact you if you were a winner in a contest or promotion. Any demographic information is only reported at the aggregate level to show a snapshot of our respondents.
How We Share Your Information:
Weather Central will not sell or otherwise transfer your personally identifiable information to a third party for its sole use. Your information may be shared with the web site partner by whom you've accessed our services upon request for contests or its internal subscriber data. Our partners do not have direct access to your personal information. Information that may be shared include name, email address and street address. When we share your information, we have agreements with our partners stating that they not sell or transfer your personally identifiable information to third parties. You may opt out of having your information shared with the web site partner by going to your profile page and un-checking the "you may include me in station promotions" box.
Weather Central may share your information time to time with reputable third parties, to support basic business functions ("Third Party Processors"). These Third Party Processors may include, for example, companies that operate our billing and fulfillment functions, or an online store. These Third Party Processors may organize, manage, administer, process, and/or analyze data on our behalf. Third Party Processors may correct or update such data as needed. Weather Central will work to ensure that in such arrangements all data is handled securely, and that confidentiality is maintained.
Other Limitations on Privacy:
The personally identifiable Information you provide us is subject to disclosure (1) pursuant to judicial or other governmental subpoenas, warrants, or orders; (2) where Weather Central believes our property, business, or an individual's safety or security is at risk; (3) if your actions violate our Terms & Conditions of Service; or (4) if otherwise required by law.
Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Your personally identifiable information is maintained in a server in a secure co-location facility. Our third-party payment processor uses SSL encryption technology for transaction security. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at issues@myweather.net.
How You Can Access or Correct Your Information:
You can access all your personally identifiable information that we collect online by visiting a centralized account management page ("Settings", "Preferences", etc. depending on the particular Weather Central service). You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections. We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at issues@myweather.net. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Choice/Opt-out
We provide you the opportunity to "opt-out" of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you do not wish to be included in promotional activities of the partner offering our weather services, you may opt-out by un-checking the "include me in station promotions" box on your profile page.
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at issues@myweather.net. We offer an opportunity to opt-out of certain communications on our "Settings" pages, or you may contact us via mail at the address listed below to opt-out.
Purchase or Sale of Business:
Weather Central may make agreements with other businesses that require the sale or merger of the company. In such cases, your personally identifiable information is transferable to a different business entity as part of such a deal. You will be notified via prominent notice on our website for thirty (30) days of any such change in ownership or control of your personal information.
For Users of Microsoft® Bing™ Maps
Microsoft's terms of use are located at http://www.microsoft.com/maps/assets/docs/terms.aspx and Microsoft's privacy policy is located at http://privacy.microsoft.com/en-us/fullnotice.mspx.
Changes in This Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you on this webpage, by email, or by means of a notice on our homepage.
How to Contact Us:
Should you have other questions or concerns about these
privacy policies, please email us at privacy@myweather.net,
or mail us at:
Weather Central LP
608-310-6083